We believe in the greatness to be discovered within the depths of data that will ignite the fuse of innovation.


Bring relevant data and insights on key business issues to better inform strategic choices and improve the digital brand experience for customers and associates

CapTech's skilled user research professionals use a rigorous, empirical methodology to map the mind of your customer and truly understand their needs and goals. This quantifiable approach allows your project stakeholders to make data-informed decisions around the design and deployment of their products and services that eliminates rework and technical debt, reduces development risk, shortens training cycles, and increases user adoption and satisfaction. Tactics in our methodology include:

  • Market Assessments
  • Accessibility Guidance
  • Surveys / Interviews / Panels
  • Ethnographic Field Studies
  • Personae Development
  • Information Architecture
  • Usability Testing
  • Eye Tracking


Drive clarity, alignment, and commitment to an actionable and achievable approach for enterprise-level business, brand, and marketing objectives

An effective digital strategy must be customer-focused, grounded in data, and operational. Customers expect a seamless experience with your brand across multiple digital and non-digital channels. With the customer journey and the client's goals in mind, we develop a strategic roadmap that gives organizations clarity with a mix of near-term "quick wins" and longer-term initiatives. Activities may include:

  • Current / Future State Journey Mapping
  • SWOT Analysis
  • Value / Benefit Analysis
  • Organizational Assessment
  • Digital Roadmap & Implementation Plan


Create research-backed and human-centered products and services that look great and work better - balancing functionality, aesthetics, and performance 

Beauty is in the eye of the user. They are the authority for what defines engaging and intuitive web and mobile experiences. We observe, measure, and learn from their expectations and behaviors, before investments in code and engineering are made. Fusing compelling user interface design with reliable execution, we produce brand experiences that surprise and delight customers, deliver business value, and generate brand loyalty. We provide: 

  • Digital Brand Identity Development
  • Copywriting
  • Interaction Design
  • User Interface Design

  • Low- & Hi-fidelity Prototyping
  • User Interface Design
  • Front- & Back-end Development



Help marketers transform their digital brand experiences through improved research, strategy, and reporting - leveraging data into insights, and implementing marketing technologies to streamline and maximize the efforts needed to reach their business goals

We understand the big picture, establish a strategic approach, and measure performance across all digital channels to ensure the right message and audience are reached at the optimal time. Analytics, customer metrics, and performance indicators are implemented so content and technology can be optimized to deliver successful results. Products and services offered in this practice area include:

  • Customer Data & Analytics
  • Marketing Technology Integration
  • SEO & SEM
  • Tag Management
  • Content Strategy